Do you maintain a To-do list? My guess is that you do, particularly if you are struggling to achieve too many things in a given day. But you are not alone. We all are brought up in the ‘to do’ culture. While the ‘to do’ list has some role in organizing our life, the problem starts when…
Competing against big brands? Let’s accept it. Competition among diverse competing brands is never a battle among equals because different brands are of different sizes. And size matters. The big ones have better perception, better pen habit, better availability and most importantly bigger promo budget. Hence, the deck is heavily stacked against the smaller ones….
No, I am neither referring to a doctor’s trip to Greece nor sponsoring him a holiday in Goa along with his family. Neither am I referring to an evening get together. What I am referring to is just a five minutes refreshing break. The five minutes break that a doctor will really enjoy when he…
