In my previous blog post “Trying to build a big brand? Do you own THE right word?” I explained why “owning” a right word is the most important step in determining success of your brand. In this blog post I will explain what makes the word you choose the ‘right’ word. How to arrive at…
Journey of a thousand miles begins with one step – Chinese proverb Even the process of building a big brand is not different. Journey of building a big brand begins with one word – Shall I write my name here or not? Have you ever noticed, many big and successful brands are so strongly…
Consistently achieving business objectives without month-end sales closing pressure is the dream of perhaps every pharma sales and marketing personnel. I mentioned this in my previous blog post What Every Pharma Marketer Dreams Of and How To Make It Come True – Part 1. I also stated that it’s only through brand building process one…
Imagine a scenario wherein after putting in month of efforts in field, the representative goes to the stockiest, prepares stock & sales statement, multiplies it with the formula and voila! He is on 125% of his sales target! Imagine the same phenomena happening not only month after month but also year after year. Now imagine…
