I believe that you can differentiate your brand in the undifferentiated market. What you need is the blend of right strategy, differentiating positioning and creative clutter breaking communication.
I also believe in law of Karma and many more things that can be clubbed under ‘spirituality’. On several occasions I had seriously contemplated of renouncing the world for practicing spirituality (This often used to happen during my monthly sales closing). Two reasons stopped me from becoming ‘A monk who sold his Ferrari’. First reason was that I didn’t have a Ferrari to sell (I still don’t have one). The second reason, because of my complete intolerance for mosquitoes and somehow I couldn’t figure out a satisfactory solution to tackle them in wilderness.
What do I do?
I help pharma companies build big brands.
What is my expertise?
I am a Strategic Pharma Marketing Expert and Pharma OTX strategy expert
What makes me the expert?
My pharma background and corporate experience of heading various functions like sales, training, marketing and strategy coupled with agency experience of building big brands.
What makes me different than the rest?
My ability to think non-pharma
This is what I (and fortunately few clients who do business with me) believe about myself. But my wife holds different view about me (which I won’t share with youJ). I live in Hyderabad with a loving wife and two sweet kids…and also a charming pet. Few accuse me of loving him shed more than the rest, which I vehemently disagree. I think by now you must have got fair idea about me. You can happily stop reading further if you don’t want to. But in case you still not bored, carry on, I have revealed the process that I have followed in branding “me”.
Brand ‘Miliind’
Brand Attributes
Innovation, strategy, marketing, out-of-box-thinking, differentiation, grounded, ease of execution
Brand Positioning
Strategic Pharma Marketing Expert
Brand Differentiator
A pharma expert who thinks non-pharma
Creative Expression
A Pillman who can think out-of-the-pill
A punch line
Out-of-the-“pill”-thinker
Mnemonic
Hammer
Brand USPs
- Arriving at right brand strategy.
- Differentiated positioning.
- Creative, clutter breaking, attention grabbing communication.
- Differentiating a brand in the undifferentiated market
- Pharma marketing expert
- Pharma OTX
- OTX strategy
- OTX expert
Brand Essence
Helps you in Building big pharma brands
November 12, 2012 at 4:45 pm
it is very good to see some one who is speaking positive about pharma sales. I am student of B.pharm and looking forward to go into marketing but sometime i feel that pharma KPOs are doing better than field work, they are paying well also.
so can you give me some advise or can you change my mind towards KPOs (i know, u definitely will do) But with out biasing your self put you r views.
November 22, 2012 at 11:17 am
Sam, I can’t say much about KPO. About pharma, all I can say is that it can be extremely exciting or extremely boring career depending upon how you make it. KPOs may be paying well, but if you are looking for long term career, pharma sales and marketing is a right place for you.
November 13, 2012 at 2:08 pm
Hi, Nice presentation. Best wishes. VS
November 22, 2012 at 11:20 am
Thanks, Kumar
November 19, 2012 at 12:28 pm
Wow, Good presentation. I am sure all sales persons feel the same when it comes to achieving targets, Completing sales & again getting ready for the target of next month. And the cycle continues . I agree with Milind that plan your work & work according to Plan, using strategy is a must.
We wish you success.
November 22, 2012 at 11:23 am
Thanks Sushant…glad to have your endorsement on importance of strategy.
November 20, 2012 at 6:49 am
Loved reading the blog….so relevant and important. In this mad rat race, such eye-openers are more than welcome..Keep going Milind…U R Just Awesome !!!
November 22, 2012 at 11:25 am
Hi Ritha, I am happy to know that you enjoyed it…thanks for the encouragement.
November 28, 2012 at 7:43 am
Enjoyed reading every bit of it. Absolutely great effort in delivering complex things in a most simplistic manner. Good luck to you Milind and am sure, everyone will benifit by this initiative. Shreeram
November 30, 2012 at 6:27 am
Thanks Shreeram for these nice words…and the encouragement
November 28, 2012 at 2:31 pm
ur very funny and intresting person and enlighten insider of pharma
November 30, 2012 at 6:25 am
Thanks Rajendra…by the way at times I too get damm serious… 🙂
November 28, 2012 at 2:39 pm
Hi Sir, Congratulations !!!
This new venture will be definitely enjoyed by all pharma professionals and keep them updated about their horizon. Agree with you, differentiation is not just enough without out of pill thinking……….. Very apt content of the topics………!!! Keep going great. Wish you all the best.
November 29, 2012 at 4:15 pm
Really interesting and fun reading your blog. Your blog itself is clutter breaking and differentiating … Wish you the best !
November 30, 2012 at 6:44 am
Thanks Yeshwanth for your compliments and best wishes. I am happy that you enjoyed reading it.
November 29, 2012 at 4:24 pm
Hi Milind,
Accept my hearty congratulations for Breaking The Pill. This is all what needed in today’ pharma marketing. Though Breaking The pill is going to be difficult when most of the players are toughening the pill by money power. Artistic business is now dominated by Money-Muscle Power.
November 30, 2012 at 6:42 am
Thanks a lot Uday, yes, you are right about money power. But there is a growing realization that it is not a sustainable game. Lots of companies are shifting back to true brand building process. With more and more like minded people like you, let us hope that this shift happens faster
November 30, 2012 at 7:52 am
As usual the best by Mr Miliind
God bless You!
November 30, 2012 at 7:58 am
Thanks Raina!
November 30, 2012 at 10:13 am
Great to see you in this new role. Best wishes.
November 30, 2012 at 10:58 am
Thanks Victor
December 4, 2012 at 11:49 am
Really good thinking at the present scenario where Pharma marketing is in a confusion state on how to get business? Should be an eye opener to all pharma companies. I wish all the best Sir.
December 6, 2012 at 7:02 am
Thanks Prasanna
December 6, 2012 at 5:47 am
Hi Sir,
As always, its very interesting to read your Self branding. With your unique style of presentation and wisdom of words, you will definitely soar greater heights.
sreedevi
December 6, 2012 at 7:06 am
Sreedevi thanks for your nice words:-)
December 8, 2012 at 9:50 am
Dear Milind,
Indeed you have come across as a whiff of fresh air.
Good to know that still some professionals exist in our industry who believe in Creative Communication.
You have selected the cutting edge media to cut the clutter.
My compliments to you.
I have gone through all your posts. I am going to read one of those in upcoming cycle meeting.
I would love to interact with you.
You will Break This Pill
Hammer or Tongue
Deepak Naik
December 8, 2012 at 10:41 am
Hello Deepak…somehow I had always known that you are going enjoy it. And when such intuition comes true, it’s really a gratifying experience. Thanks Deepak for all the appreciation…and a prophecy :-). It’s indeed a great honour! I think I should now close this comment section on such a high note!!!
December 10, 2012 at 5:49 pm
Hi Sir ,
Congrats !
“Break The Pill ” is the need for today – away from traditional pharma thinking , I do recall couple of very good out of box ideas ,while working under your leadership.
Wish to see it as a “BIG BRAND ” – All the Best Sir . YLS
December 11, 2012 at 6:58 am
Hi Yashwant,
Thanks…nice to hear from you.
January 17, 2013 at 7:28 am
Very good reading. Pharma industry certainly need out of the box thinking and big hammer to break outdated conventions. Looking forward more thought provoking writing from your pen.
All the best.
January 17, 2013 at 10:28 am
With Pleasure Sachi…with encouragement from well wishers like you.
January 17, 2013 at 9:40 am
Hello Sir
Happy to hear from you and a pleasure to have gone through the website.’Out-of-box thinking’ is actually the word that comes to my mind that can be very much related to you, having worked under your guidance and leadership.
Best Wishes and warm regards
Shilpy Mishra
January 17, 2013 at 10:30 am
Hi Shilpy. Thanks for nice words. I am glad you liked it.
January 25, 2013 at 9:42 am
In to-days monotonous CRM pharma world a fresh idea is very important. Wish you bring fresh air in creativity to this pharma world.
All best wishes
S.R.DEV
February 12, 2013 at 3:18 pm
Hi Milind,
Found your introduction awe-inspiring.Would like to keep in touch and know more about the acceptance of digital pharma communication in India.
Best wishes,
Bhaskar Chakravorti
February 20, 2013 at 2:11 pm
It will be my pleasure…
February 12, 2013 at 8:24 pm
Enjoyed reading the article Milind. Thank you!!
Australian pharma market has embraced ipad as the mainstream promo tool for the Reps. Your insights are an interesting eye opener
February 20, 2013 at 2:10 pm
Thanks Boteju. Could you pl share more about how it is being used in Australian market and how is it perceived by doctors?
October 15, 2013 at 10:47 am
Dear Milind,
Very nice presentation and essential elements highlighted very well!!
Liked your reasoning for not becoming the “Monk”!! I actually have a friend who left a good position in IBM in California to become a Monk (of course he too isnt able to buy the Ferrari as yet!!).Thanks for the updates on Break the Pill!!!
November 1, 2013 at 6:12 am
Awesome portal, super design and brilliant content !