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Why do you need the Stop Doing List? – 8 things that marketers need to stop.


0savesSave Do you maintain a To-do list? My guess is that you do, particularly if you are struggling to achieve too many …

Never Do This When Competing with Big Brands


0savesSave Competing against big brands? Let’s accept it. Competition among diverse competing brands is never a battle among equals because different brands …

Give Doctor a Break (Hint: It’s Not What You Think)


0savesSave No, I am neither referring to a doctor’s trip to Greece nor sponsoring him a holiday in Goa along with his …