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Positioning

Trying to Build a Big Brand? 8 steps for THE Right Word.

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0savesSave In my previous blog post “Trying to build a big brand? Do you own THE right word?” I explained why “owning” …

Trying to Build a Big Brand? Do You Own THE Right Word?

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0savesSave Journey of a thousand miles begins with one step –          Chinese proverb Even the process of building a big brand is …

What Every Pharma Marketer Dreams Of and How To Make It Come True – Part 2

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0savesSave Consistently achieving business objectives without month end sales closing pressure is dream of perhaps every pharma sales and marketing personnel. I …

What Every Pharma Marketer Dreams Of and How To Make It Come True – Part 1

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0savesSave Imagine a scenario wherein after putting in month of efforts in field, the representative goes to the stockiest, prepares stock & …


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