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Brand Management

10 Traits That Every Pharma Brand Manager Should Overcome

Demolish These 10 Heads of Ravan and Rule the Market
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0savesSave Indian pharma industry is studded with insightful marketers. I am fortunate to have the chance to learn from many of them …

Will the iPad revolutionize in-clinic experience?

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0savesSave Unable to think beyond the VA? Common complaint against pharma marketers is that since decades they are not able to think …

Why do you need the Stop Doing List? – 8 things that marketers need to stop.

Why do you need the Stop Doing List? – 8 things that marketers need to stop.
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0savesSave Do you maintain a To-do list? My guess is that you do, particularly if you are struggling to achieve too many …

What Every Pharma Marketer Dreams Of and How To Make It Come True – Part 2

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0savesSave Consistently achieving business objectives without month end sales closing pressure is dream of perhaps every pharma sales and marketing personnel. I …

What Every Pharma Marketer Dreams Of and How To Make It Come True – Part 1

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0savesSave Imagine a scenario wherein after putting in month of efforts in field, the representative goes to the stockiest, prepares stock & …