Currently browsing category

Brand Building

10 Traits That Every Pharma Brand Manager Should Overcome

Demolish These 10 Heads of Ravan and Rule the Market

0savesSave Indian pharma industry is studded with insightful marketers. I am fortunate to have the chance to learn from many of them …

Trying to Build a Big Brand? 8 steps for THE Right Word.

right word 02A

0savesSave In my previous blog post “Trying to build a big brand? Do you own THE right word?” I explained why “owning” …

Trying to Build a Big Brand? Do You Own THE Right Word?

right word 03CC2

0savesSave Journey of a thousand miles begins with one step –          Chinese proverb Even the process of building a big brand is …

Never Do This When Competing with Big Brands

big vs small 02A

0savesSave Competing against big brands? Let’s accept it. Competition among diverse competing brands is never a battle among equals because different brands …

What Every Pharma Marketer Dreams Of and How To Make It Come True – Part 2

dreams come true 02A

0savesSave Consistently achieving business objectives without month end sales closing pressure is dream of perhaps every pharma sales and marketing personnel. I …

What Every Pharma Marketer Dreams Of and How To Make It Come True – Part 1

dreams come true 01A

0savesSave Imagine a scenario wherein after putting in month of efforts in field, the representative goes to the stockiest, prepares stock & …

Give Doctor a Break (Hint: It’s Not What You Think)

doctor break 01A

0savesSave No, I am neither referring to a doctor’s trip to Greece nor sponsoring him a holiday in Goa along with his …