10 Traits That Every Pharma Brand Manager Should Overcome

Demolish These 10 Heads of Ravan and Rule the Market
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0savesSave Indian pharma industry is studded with insightful marketers. I am fortunate to have the chance to learn from many of them during my thirty years of association with pharma industry. There is one more thing which I have learned. No marketer is and can ever be perfect. All of …

Will the iPad revolutionize in-clinic experience?

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0savesSave Unable to think beyond the VA? Common complaint against pharma marketers is that since decades they are not able to think beyond the Visual Aid Folder. Though laptops made few inroads here and there, but due to its prohibitive cost and low battery life coupled with long booting time, it could …

Why do you need the Stop Doing List? – 8 things that marketers need to stop.

Why do you need the Stop Doing List? – 8 things that marketers need to stop.
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0savesSave Do you maintain a To-do list? My guess is that you do, particularly if you are struggling to achieve too many things in a given day. But you are not alone. We all are brought up in the ‘to do’ culture. While the ‘to do’ list has some role in organizing …

Trying to Build a Big Brand? 8 steps for THE Right Word.

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0savesSave In my previous blog post “Trying to build a big brand? Do you own THE right word?” I explained why “owning” a right word is the most important step in determining success of your brand. In this blog post I will explain what makes the word you choose the …

Trying to Build a Big Brand? Do You Own THE Right Word?

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0savesSave Journey of a thousand miles begins with one step –          Chinese proverb Even the process of building a big brand is …

Don’t Eat Apple a Day

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0savesSave A newly married man had to go outstation on a week tour due to some professional exigencies. During his absence his …

Never Do This When Competing with Big Brands

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0savesSave Competing against big brands? Let’s accept it. Competition among diverse competing brands is never a battle among equals because different brands …

What Every Pharma Marketer Dreams Of and How To Make It Come True – Part 2

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0savesSave Consistently achieving business objectives without month end sales closing pressure is dream of perhaps every pharma sales and marketing personnel. I …

What Every Pharma Marketer Dreams Of and How To Make It Come True – Part 1

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0savesSave Imagine a scenario wherein after putting in month of efforts in field, the representative goes to the stockiest, prepares stock & …

Give Doctor a Break (Hint: It’s Not What You Think)

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0savesSave No, I am neither referring to a doctor’s trip to Greece nor sponsoring him a holiday in Goa along with his …